A+E Networks: Social Media Specialist 2014-2017
In my role as Social Media Specialist for HISTORY and A&E properties, I ideated, created, and managed engagement metrics for all brand and show platforms. I collaborated with 7 different departments to gain talent participation, short form content, and partnerships for priority programming and brand campaigns. I coordinated with publicity and programming to gain behind-the-scenes access and set visits to capture social content for various fandoms.
Born This Way: Felicity Series
Director: Danny Feder
The Goal: Create a social spot for A&E’s Emmy Award Winning Reality Series, Born This Way, a program that follows the lives of adults with Down syndrome and feature the Instagram famous Felicity of @flicks_on_fleek.
My Role: I worked as a dual talent coordinator and social media specialist on this video shoot. I handled identifying the influencer while guiding the director to shoot this video series to suit both digital and on-air needs.
Born This Way: World Down Syndrome Day PSA
Director: Danny Feder
The Goal: Create a PSA for World Down Syndrome Day, featuring the cast of A&E’s Emmy Award Winning Reality Series, Born This Way, along side young children from the Down syndrome community.
My Role: I managed the talent relationship during this shoot and worked directly with cast and crew to pair adult talent with their “buddy” toddlers. I captured behind-the-scenes social content and guided the director to shoot the PSA to suit both digital and on-air needs. This PSA has garnered over 2.4 million Facebook views to date.
Vikings: Happy Valentine’s Day
The Goal: Create a Valentine’s Day supercut of Bjorn Ironside’s steamiest moments in HISTORY’s Vikings.
My Role: I collected audience insights and identified each clip from the show’s 35 episodes to capitalize on a holiday moment that would be trending on social.
Vikings: A Time to Kill
The Goal: Create a supercut of every fan’s favorite part of HISTORY’s Vikings, sudden death.
My Role: I collected audience insights and identified each clip from the show’s 35 episodes to capitalize and coincide with a major plot point/twist in the series that would be trending on social.